With Guillermo Gómez-Peña and La Pocha Nostra


Call 415-864-8855 for advance reservations/ ticket sales

Tour Schedule: Two tours daily, departing from Galeria de la Raza at 2857 24th Street, at Bryant. Limited seating available.
Opening night - Friday, July 28:
Tours depart at 5:30 PM and 7:30 PM (Gómez-Peña will narrate in person)
Saturday, July 29: Tours depart at 2:30 PM and 4:30 PM
Saturday, August 5:
Tours depart at 2:30 and 4:30 PM
Tuesday, August 8:
Tours depart at 12:30 PM and 2:30 PM (offered as part of ISEA parallel programming)
Saturday, August 12:
Tours depart at 2:30 PM and 4:30 PM
Prices: $20.00/WET (21+, includes tequila toasts) $15.00/DRY (under 21, no tequila)



The LAB, in conjunction with La Pocha Nostra and Circuit Network, invites you to experience the Mission District as you’ve never seen it before. Take the hippest adventure tour in the heart of the hippest city, San Francisco. El Corazón de la Missión is part mobile public art project, part site-specific performance, part tourist attraction and all serious fun. Guillermo Gómez-Peña —the renowned writer, border activist, performance provocateur, reverse anthropologist, and NPR commentator — has scripted and narrated this 80-minute tour to take you deep into the heart of the Mission, the place he has called home for almost 15 years. From Dolores Park to Clarion Alley and the 24th Street Corridor, ride shotgun with Gómez-Peña as he honors the Mission’s ghosts, from fallen labor leaders of the 1930s to testosterone-driven low-riders of the 1980s, and celebrates the ever-evolving social, cultural and political sensibilities of his favorite neighborhood in San Francisco.

Press release